A New Reign: 2017 Bowtech Flagship

The time has now come and gone for the unveiling of Bowtech's 2017 flagship bow — the Reign 6 and 7. And maybe it was just me, but I got the idea that this particular Launch Day was going to be a massive one following the first ever bow release via public text message!

The company was insistent on designing a refined SuperBow that wasn't focused on just one aspect of shooting. Instead, it put all of Bowtech's technologies — both old and new — together to make a bow that they think has everything. Let's take a look.

What's The Difference?

Before we go any further, let's highlight the differences in the Reign 6 and Reign 7.

As you might expect, the 6 or 7 represents the brace height of each particular bow. While both rigs feature a 32 5/8-inch axle-to-axle length, the draw-length range does vary by an inch. The Reign 6 can be adjusted from 24-30 inches, while the Reign 7 features an adjustment from 25-31 inches.

Draw weight for both models are available in 50, 60 and 70 pounds, and mass weight for each is advertised at 4.3 pounds. And how fast can you expect these rigs to fire an arrow down the range? Maxed out, you'll find 10 more FPS on the Reign 6 (350 IBO/ATA), versus 340 fps from the Reign 7.

What's New? 

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The company's PowerShift Technology has been altered a bit on the Reign, as it now features the FlipDisc to give you two draw-cycle options instead of three — Performance and Comfort. The Performance setting will make your bow as fast as possible, while the Comfort setting will give the bow as smooth of a draw cycle as possible.

You now also have the option to fine-tune your cams without the need for a bow press with the Micro Sync Dial — a innovative tool that gives a shooter 10 micro-dial adjustments for fast and efficient cam synchronization.

Also new this year is the Outrigger counterweight system. This was put in place to offset the weight of your accessories for the best balance you can possibly achieve.

Welcome Back

The 2017 Reign also features some of Bowtech's proven mechanisms, such as the popular Overdrive Binary Cam system — a cam setup that has been praised in the industry for being 100% tunable to match any individual needs a shooter may want.

Also returning is the CPX riser — equipped with Center Pivot Extreme — which gives you maximum limb efficiency, noise reduction and all-important stability by being more aligned with the grip to create a very stable shooting platform.

Also returning is the FLX-Guard cable containment system that aids in eliminating accuracy-robbing riser torque.

Lookin' Good

Consumers can find the 2017 Reign 6 or 7 in six finish options — Mossy Oak Break-Up Country, Black Ops, Kryptek Highlander, Kryptek Altitude, Kryptek Raid and Gore Optifade Elevated II.

Final Take

My test bow was the Reign 7, and I am pleased to say that it had a lot of what I look for in a bow. It has a comfortable grip, was well-balanced and featured a smooth draw cycle — clearly checking off the first and most important box in my world of what a bow should feel like.

Tuning? That's easier than ever with the incorporated FlipDisc and Micro Sync Dial in place. Simplicity when making adjustments is key to most of us, and this bow fits the mold. I mean, who wants to make a trip to the pro shop every time you're a bit off center?

The Reign absolutely has the potential to be my favorite Bowtech to date and I can't wait to get it in the field. You shouldn't take my word for it though. Head over to Bowtech's website for the most in-depth details on the new release. And after that? Who knows — maybe a trip to your nearest Bowtech dealer is in order for a little hands-on testing! I don't think you'll regret it.