October 28, 2010
Gore-Tex introduces Optifade for 2009. Based on scientific research into how deer and other game animals see, Optifade is uniquely different than everything else on the hunting market today. Gore teamed up with a panel of scientific advisors and took the latest research in animal science, camouflage science and computer technology to create a pattern that will help blend, break up and conceal in all terrains.
Optifade incorporates a micro and a macro pattern. The micro considers the way a deer or other ungulate perceives color while the macro-pattern breaks up the smooth lines of the human body. Available exclusively from Sitka Gear and Bowtech.
Contact: W.L. Gore & Associates, (800) 431-GORE; www.optifade.com.