BowTech Expands With Gem of an Acquisition

BowTech Expands With Gem of an Acquisition

PRESS RELEASE

Contact Information:

Gene Shands

gene@bowtecharchery.com


541.284.4711


Release Date: For Immediate Release


BowTech Expands With Gem of an Acquisition


EUGENE, OR September 27, 2004
— Established as the industry leader with its premier line of bows and archery accessories, BowTech has entered a new market niche with its recent acquisition of Diamond Archery of Shreveport, LA. Diamond Archery has manufactured reliable, mid-range priced compound bows since 1996, and now provides a strategic expansion to BowTech's plan for growth.

"The Diamond deal is the next logical step for BowTech as we strive to reach a broader audience," says John Strasheim, the CEO of BowTech. "This acquisition provides the capability to go after a portion of the bowhunting market that we've never touched, without annoying key pro shop partners which rely on the more exclusive high-end BowTech brand of products."


The new Diamond line, re-designed by BowTech, will feature the benefits of accuracy and forgiveness, qualities that translate to immediate gratification for the average bowhunter seeking success. With price points starting at $399, the new Diamond models possess a high-perceived value for the extraordinary quality received.

"We are excited about the opportunity this acquisition gives to our existing dealers," stated Diamond Archery's Josh Halbert Jr. "The increased marketing and brand awareness BowTech brings to the table will provide dealers with the opportunity to experience continued prosperity with the Diamond line."

BowTech will introduce three models to comprise the starting lineup for Diamond in 2005: the Rapture ($399), the Triumph ($499), and the Victory ($599). The Victory will be available in either single or dual cam configurations. All will feature Mossy Oak New Break Up camouflage finish.

Unlike the BowTech brand, which will continue to be available through archery pro shops and authorized dealerships, the Diamond brand will also be distributed through mass merchandisers and sporting goods stores. The move gives BowTech an opportunity to reach into the mid-range price points of the bowhunting market while providing a second channel of distribution without having to risk harming the premium image of BowTech brand products.

BowTech, (www.bowtecharchery.com), manufacturer and distributor of the world's finest compound bows and archery equipment, was founded in 1999 by CEO, John Strasheim and VP of Research and Development, Kevin Strother. BowTech is the fastest growing bow company in history, increasing annually from its first model year in 2000, to the fourth largest bow company in the world.

Recommended for You

Bowtech's 2019 flagship has it all. Let us break it down for you! Bows

Bow Review: Bowtech Realm SR6

Jon E. Silks

Bowtech's 2019 flagship has it all. Let us break it down for you!

Take advantage of 360-degree shooting. Treestands & Blinds

How Do I Shoot from a Tree Saddle?

Greg Staggs

Take advantage of 360-degree shooting.

Is your bow setup a bit noisy? Try these tips to silence it. Bow Accessories

6 Ways to Make Your Bow Quieter

Darron McDougal

Is your bow setup a bit noisy? Try these tips to silence it.

See More Recommendations

Popular Videos

CenterPoint CP400 Crossbow – First Look

CenterPoint CP400 Crossbow – First Look

CenterPoint Archery evolves in design and performance with the introduction of the new CP400 Crossbow.

Center Shots: How to Improve Your Bow Tuning

Center Shots: How to Improve Your Bow Tuning

Field editor Bill Winke goes over steps you can take to improve the tuning on your bow.

First Look: Mathews Vertix Bow

First Look: Mathews Vertix Bow

"Petersen's Bowhunting" editor Christian Berg and Mathews design engineer Mark Hayes talk the smooth, quiet and fast shooting qualities of the new flagship Vertix bow from the Wisconsin bowmaker.

See more Popular Videos

Trending Stories

Check out our list of the best new hunting arrows from the 2019 ATA Show! ATA Show

Top New Arrows for 2019

Tony J. Peterson - January 10, 2019

Check out our list of the best new hunting arrows from the 2019 ATA Show!

Check out our picks for the best new bow sights from the 2019 ATA Show! ATA Show

Best New Bow Sights for 2019

Tony J. Peterson - January 10, 2019

Check out our picks for the best new bow sights from the 2019 ATA Show!

We've rounded up the best new compound bows at the 2019 ATA Show. Here are our top picks for the year! ATA Show

Best New Bows for 2019

Tony J. Peterson - January 10, 2019

We've rounded up the best new compound bows at the 2019 ATA Show. Here are our top picks for...

See More Stories

More Industry

Anyone who has truly been raised hunting knows that it's more than just filling some tags once a Industry

Raised at Full Draw Bowhunting Camps

Emily Kantner - April 26, 2017

Anyone who has truly been raised hunting knows that it's more than just filling some tags once...



State after state has liberalized its crossbow-hunting regulations in recent years, and Wisconsin Industry

Is Wisconsin the Next Crossbow State?

Christian Berg - August 13, 2013

State after state has liberalized its crossbow-hunting regulations in recent years, and...

It's no secret crossbows have become a pretty big deal in the archery world. A decade-long national Industry

Study Shows Michigan Crossbow Hunters Have Doubled Since 2009

Christian Berg - February 05, 2013

It's no secret crossbows have become a pretty big deal in the archery world. A decade-long...

See More Industry

GET THE MAGAZINE Subscribe & Save

Temporary Price Reduction

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.