Skip to main content

BowTech Expands With Gem of an Acquisition

BowTech Expands With Gem of an Acquisition

PRESS RELEASE

Contact Information:

Gene Shands

gene@bowtecharchery.com

541.284.4711

Release Date: For Immediate Release


BowTech Expands With Gem of an Acquisition




EUGENE, OR September 27, 2004
— Established as the industry leader with its premier line of bows and archery accessories, BowTech has entered a new market niche with its recent acquisition of Diamond Archery of Shreveport, LA. Diamond Archery has manufactured reliable, mid-range priced compound bows since 1996, and now provides a strategic expansion to BowTech's plan for growth.

"The Diamond deal is the next logical step for BowTech as we strive to reach a broader audience," says John Strasheim, the CEO of BowTech. "This acquisition provides the capability to go after a portion of the bowhunting market that we've never touched, without annoying key pro shop partners which rely on the more exclusive high-end BowTech brand of products."

Recommended


The new Diamond line, re-designed by BowTech, will feature the benefits of accuracy and forgiveness, qualities that translate to immediate gratification for the average bowhunter seeking success. With price points starting at $399, the new Diamond models possess a high-perceived value for the extraordinary quality received.

"We are excited about the opportunity this acquisition gives to our existing dealers," stated Diamond Archery's Josh Halbert Jr. "The increased marketing and brand awareness BowTech brings to the table will provide dealers with the opportunity to experience continued prosperity with the Diamond line."

BowTech will introduce three models to comprise the starting lineup for Diamond in 2005: the Rapture ($399), the Triumph ($499), and the Victory ($599). The Victory will be available in either single or dual cam configurations. All will feature Mossy Oak New Break Up camouflage finish.

Unlike the BowTech brand, which will continue to be available through archery pro shops and authorized dealerships, the Diamond brand will also be distributed through mass merchandisers and sporting goods stores. The move gives BowTech an opportunity to reach into the mid-range price points of the bowhunting market while providing a second channel of distribution without having to risk harming the premium image of BowTech brand products.

BowTech, (www.bowtecharchery.com), manufacturer and distributor of the world's finest compound bows and archery equipment, was founded in 1999 by CEO, John Strasheim and VP of Research and Development, Kevin Strother. BowTech is the fastest growing bow company in history, increasing annually from its first model year in 2000, to the fourth largest bow company in the world.

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

Recent Videos

Christian Berg talks with Dyson Renn of Kinsey's Outdoors Brands about the Pennsylvania company's new Alpine quiver seri...
Gear

Lightning Fast, Deadly Accurate Rangefinding Options

Christian Berg talks with Dyson Renn of Kinsey's Outdoors Brands about the Pennsylvania company's new Alpine quiver seri...
Gear

Dryshod Evalusion Hunt Boots

Christian Berg talks with Dyson Renn of Kinsey's Outdoors Brands about the Pennsylvania company's new Alpine quiver seri...
Gear

Protect Your Binos…and Your Hands

Christian Berg talks with Dyson Renn of Kinsey's Outdoors Brands about the Pennsylvania company's new Alpine quiver seri...
Gear

Top of the Line Hunting Bow

Christian Berg talks with Dyson Renn of Kinsey's Outdoors Brands about the Pennsylvania company's new Alpine quiver seri...
Gear

A Great All-Around Broadhead

Christian Berg talks with Dyson Renn of Kinsey's Outdoors Brands about the Pennsylvania company's new Alpine quiver seri...
Gear

Cutting-Edge Crossbow

Christian Berg talks with Dyson Renn of Kinsey's Outdoors Brands about the Pennsylvania company's new Alpine quiver seri...
Gear

Mock Scrapes. Real Success.

Christian Berg talks with Dyson Renn of Kinsey's Outdoors Brands about the Pennsylvania company's new Alpine quiver seri...
Gear

Millennium Treestands L116 Bowlite Single Ladder Stand

Christian Berg talks with Dyson Renn of Kinsey's Outdoors Brands about the Pennsylvania company's new Alpine quiver seri...
Gear

Latitude Method 2 Saddle

Christian Berg talks with Dyson Renn of Kinsey's Outdoors Brands about the Pennsylvania company's new Alpine quiver seri...
Gear

Latitude Carbon Speed Series Climbing Sticks

Christian Berg talks with Dyson Renn of Kinsey's Outdoors Brands about the Pennsylvania company's new Alpine quiver seri...
Gear

Kinsey Nest Lite Elevation Stool and Elevation Quiver

Christian Berg talks with Dyson Renn of Kinsey's Outdoors Brands about the Pennsylvania company's new Alpine quiver seri...
Gear

Kinsey Stone and Buckskin Quivers

Petersen's Bowhunting Magazine Covers Print and Tablet Versions

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

Buy Digital Single Issues

Magazine App Logo

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Petersen's Bowhunting App

Other Magazines

See All Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get the top Petersen's Bowhunting stories delivered right to your inbox.

Phone Icon

Get Digital Access.

All Petersen's Bowhunting subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now

Enjoying What You're Reading?

Get a Full Year
of Guns & Ammo
& Digital Access.

Offer only for new subscribers.

Subscribe Now