Scent Crusher Joins FeraDyne Family of Brands

If you've been to the ATA Show in the early January, chances are good that you've seen the bright orange and black carry bags provided by the Wichita, Kansas-based Scent Crusher company. You may even be familiar with their booth, complete with daily giveaways and celebrity appearances by bowhunting industry individuals

This week, the company is gaining attention in the early summer months, not only because of its product line based on NASA research that attacks scent production, but also as news breaks that Wisconsin-based industry giant FeraDyne Outdoors has acquired Scent Crusher in a big industry transaction.

The company’s NASA-based technology has allowed Scent Crusher to provide hunters with a full line of products that leverage scientifically-based research to effectively eliminate odors from sweat, soaps, food, perfume and more.

According to a news release, Scent Crusher products eliminate odor by killing the organisms that cause it, leaves no scent, chemical residue or harmful byproducts behind.

Scent Crusher says that ozone, or O3, is the tri-atomic form of oxygen that is a molecule comprised of three oxygen atoms. It rapidly oxidizes organisms it comes into contact with, then converts safely back into oxygen (O2).

Scent Crusher’s ozone generators reportedly produce on-demand O3 that is attracted to various contaminants that cause odors.

The company notes that ozone attacks and kills odors through oxidation, and then safely converts it safely back into standard oxygen, leaving clothing and gear scent-free.

Scent Crusher’s line of products includes an extensive line of ozone generators, storage lockers,bags, totes and more.

The company also has Copper Ion Technology based scent-control soaps, shampoos and sprays as well. The company says that Copper Ion Technology “…uses charged copper ions that work as an oxidation catalyst to rapidly react odor molecules with oxygen from the air to permanently eliminate odors. When paired with ozone, it is nearly impossible to find a more effective scent management system.”

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Known as a major player in the scent elimination game for several years now, Scent Crusher is among the category leaders in ozone-activated technology, a means of effectively eliminate odors on a variety of clothing and bowhunting gear.

In making the acquisition, FeraDyne, a multi-brand outdoors industry family of archery, hunting and outdoors gear,adds to its impressive lineup developed over the years.

Many of those brands are found within FeraDyne’s full suite of category-leading archery brands, bringing into clearer focus FeraDyne’s continued commitment to find, extend, and develop bowhunting and hunting industry technologies that are innovative and change the ancient based-modern game.

“It is our desire to continue to expand our commitment to industry-leading technologies and brands in all corners of the hunting and outdoor space,” said FeraDyne C.E.O. Todd Seyfert, in a news release announcing the acquisition. Dan Drake and the team at Scent Crusher have done an excellent job growing Scent Crusher through an unwavering commitment to the expansion of ozone-based scent elimination technology,” he added.

“We welcome the opportunity to integrate Scent Crusher into FeraDyne’s growing portfolio of industry-leading brands, and we are excited to partner and build upon the remarkable momentum that Scent Crusher has created.”

To learn more about the full line of Scent Crusher products, visit www.scentcrusher.com.